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The underlying “diffusion model” technology behind most leading AI generators of images and video works by mapping noise, or random data, onto images, effectively destroying an original image and then predicting what a new one should look like. Another company, London-based Stability AI, has since taken over Stable Diffusion’s development. Which is impressive, he said, but still far from crafting a compelling storyline.īefore it released its first-generation model last year, Runway’s claim to AI fame was as a co-developer of the image-generator Stable Diffusion. “It knows what New York City looks like, what a rabbit looks like, what Napoleon looks like.” “Now I can say, ‘Make me a video of a rabbit dressed as Napoleon walking through New York City,’ ” Waibel said. Fixing that is “just a question of more data and more training,” and the computing power on which that training depends, said Alexander Waibel, a computer science professor at Carnegie Mellon University who’s been researching AI since the 1970s.
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And there are fears that, at some point, video-making machines could replace human jobs and artistry.įor now, the longest AI-generated video clips are still measured in seconds, and can feature jerky movements and telltale glitches such as distorted hands and fingers. There also are copyright disputes brewing about the video and image collections the AI systems are being trained upon (neither Runway nor OpenAI discloses its data sources) and to what extent they are unfairly replicating trademarked works. Under pressure from regulators, major tech companies have promised to watermark AI-generated outputs to help identify what’s real.
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Without effective safeguards, AI video-generators could threaten democracies with convincing “deepfake” videos of things that never happened, or – as is already the case with AI image generators – flood the internet with fake pornographic scenes depicting what appear to be real people with recognizable faces. A lot of folks that make content for a living,” Valenzuela said.ĭangers await. Runway’s target customers are “large streaming companies, production companies, post-production companies, visual effects companies, marketing teams, advertising companies. “The common thread of a lot of use cases is people use it as a way of augmenting or speeding up something they could have done before.” “That saves you perhaps like a week of work,” Valenzuela said. But it could help fill in some background video, or b-roll – the supporting shots and scenes that help tell the story. He said Runway can’t yet make a full-length documentary. Runway CEO Cristóbal Valenzuela said while some see these tools as a “magical device that you type a word and somehow it conjures exactly what you had in your head,” the most effective approaches are by creative professionals looking for an upgrade to the decades-old digital editing software they’re already using. The company released a more advanced “Gen-2″ version in June.
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Madonna’s team tried a different product from New York-based startup Runway, which helped pioneer the technology by releasing its first public text-to-video model last March. “And then we decided to try AI.”ĬhatGPT-maker OpenAI gave a glimpse of what sophisticated text-to-video technology might look like when the company recently showed off Sora, a new tool that’s not yet publicly available. It looked pretty bland and cheesy and she didn’t like it,” said Sasha Kasiuha, content director for Madonna’s Celebration Tour that continues through late April. She nixed an earlier version of “La Isla Bonita” concert visuals that used more conventional computer graphics to evoke a tropical mood. But there’s a long way to go before they can do that, and plenty of ethical pitfalls on the way.įor early adopters like Madonna, who’s long pushed art’s boundaries, it was more of an experiment. Photo by Charles Sykes/Invision/AP, fileįollowing in the footsteps of AI chatbots and still image-generators, some AI video enthusiasts say the emerging technology could one day upend entertainment, enabling you to choose your own movie with customizable story lines and endings. Madonna’s team used an AI text-to-video tool to make moving images of swirling clouds featured in her ongoing Celebration Tour. Madonna speaks at the MTV Video Music Awards at Barclays Center in 2021, in New York.